Industry
Brand Licensing
Client
Broad Street Licensing Group
From Classic to Timeless: Rebrand for a Locally Owned Family Business with Global Reach
Broad Street Licensing Group, a well-established name in food, restaurant, and beverage brand licensing, was preparing for a major transition. Founded in 1997 and named after Broad Street in Philadelphia, the company was now passing the torch to Peter, the founder’s son. Peter had a bold vision: to modernize the brand, make licensing feel fresh and Instagrammable, and position Broad Street as the go-to agency in its category.
In the food and beverage brand licensing space, the old BSLG emblem became well know and established, so part of our challenege was to refresh the mark in a way that paid homage to the past while not feeling handcuffed. Our solution was to recreate the emblem in a bold new font and brighter red, conveying the brand's new energy, and carrying that shape throughout the identity, showcasing it's versatility.
The Impact The rebrand gave Broad Street Licensing Group a fresh, modern look that finally matched its bold vision. It now feels more dynamic, memorable, and ready for the next generation.
The Impact The rebrand gave Broad Street Licensing Group a fresh, modern look that finally matched its bold vision. It now feels more dynamic, memorable, and ready for the next generation.
Industry
Client
Brand Licensing
Broad Street Licensing Group
From Classic to Timeless: Rebrand for a Locally Owned Family Business with Global Reach
Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking
Broad Street Licensing Group, a well-established name in food, restaurant, and beverage brand licensing, was preparing for a major transition. Founded in 1997 and named after Broad Street in Philadelphia, the company was now passing the torch to Peter, the founder’s son. Peter had a bold vision: to modernize the brand, make licensing feel fresh and Instagrammable, and position Broad Street as the go-to agency in its category.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors
In the food and beverage brand licensing space, the old BSLG emblem became well know and established, so part of our challenege was to refresh the mark in a way that paid homage to the past while not feeling handcuffed. Our solution was to recreate the emblem in a bold new font and brighter red, conveying the brand's new energy, and carrying that shape throughout the identity, showcasing it's versatility.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
The Impact The rebrand gave Broad Street Licensing Group a fresh, modern look that finally matched its bold vision. It now feels more dynamic, memorable, and ready for the next generation.
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Industry
Brand Licensing
Client
Broad Street Licensing Group
From Classic to Timeless: Rebrand for a Locally Owned Family Business with Global Reach
Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking
Broad Street Licensing Group, a well-established name in food, restaurant, and beverage brand licensing, was preparing for a major transition. Founded in 1997 and named after Broad Street in Philadelphia, the company was now passing the torch to Peter, the founder’s son. Peter had a bold vision: to modernize the brand, make licensing feel fresh and Instagrammable, and position Broad Street as the go-to agency in its category.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
In the food and beverage brand licensing space, the old BSLG emblem became well know and established, so part of our challenege was to refresh the mark in a way that paid homage to the past while not feeling handcuffed. Our solution was to recreate the emblem in a bold new font and brighter red, conveying the brand's new energy, and carrying that shape throughout the identity, showcasing it's versatility.
Connect to Content
Add layers or components to infinitely loop on your page.