Industry
Tech / BPO 2.0
Client
Exela Technologies Inc.
Consistency and Longevity: From Brand Design to Design Lead
After a big merger and an expansion of services, Exela Technologies needed to step up its brand presence. The company lacked strong brand recognition, and its identity felt a bit scattered. They needed a more cohesive look and feel—both online and in their marketing—to reflect their new direction.
I was initially brought on to elevate brand awareness and recall on social media. As my role evolved, I led a comprehensive rebranding initiative, developing a modern, scalable brand system that reflected Exela’s innovation and industry leadership.
One of the challenges we faced was a consistent brand look and feel across a global market. In addition to a comprehensive brand guide, we defined and built a library of icons and imagery across all solutions and sectors that could be referenced by marketing and sales teams to ensure brand cohesion.
One of the challenges we faced was a consistent brand look and feel across a global market. In addition to a comprehensive brand guide, we defined and built a library of icons and imagery across all solutions and sectors that could be referenced by marketing and sales teams to ensure brand cohesion.
The Results? Social media following tripled in the first year, with continued growth. 40% boost in brand engagement across digital platforms. 25% faster turnaround on design projects due to improved workflows and templates. A more cohesive, professional identity that helped Exeela stand out in a competitive industry.
The Results? Social media following tripled in the first year, with continued growth. 40% boost in brand engagement across digital platforms. 25% faster turnaround on design projects due to improved workflows and templates. A more cohesive, professional identity that helped Exeela stand out in a competitive industry.
Industry
Client
Tech / BPO 2.0
Exela Technologies Inc.
Consistency and Longevity: From Brand Design to Design Lead
Building a Stronger Brand After a Major Merger
After a big merger and an expansion of services, Exela Technologies needed to step up its brand presence. The company lacked strong brand recognition, and its identity felt a bit scattered. They needed a more cohesive look and feel—both online and in their marketing—to reflect their new direction.
I was initially brought on to elevate brand awareness and recall on social media. As my role evolved, I led a comprehensive rebranding initiative, developing a modern, scalable brand system that reflected Exela’s innovation and industry leadership.
One of the challenges we faced was a consistent brand look and feel across a global market. In addition to a comprehensive brand guide, we defined and built a library of icons and imagery across all solutions and sectors that could be referenced by marketing and sales teams to ensure brand cohesion.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
The Results? Social media following tripled in the first year, with continued growth. 40% boost in brand engagement across digital platforms. 25% faster turnaround on design projects due to improved workflows and templates. A more cohesive, professional identity that helped Exeela stand out in a competitive industry.
Connect to Content
Add layers or components to infinitely loop on your page.
Industry
Tech / BPO 2.0
Client
Exela Technologies Inc.
Consistency and Longevity: From Brand Design to Design Lead
Building a Stronger Brand After a Major Merger
After a big merger and an expansion of services, Exela Technologies needed to step up its brand presence. The company lacked strong brand recognition, and its identity felt a bit scattered. They needed a more cohesive look and feel—both online and in their marketing—to reflect their new direction.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
I was initially brought on to elevate brand awareness and recall on social media. As my role evolved, I led a comprehensive rebranding initiative, developing a modern, scalable brand system that reflected Exela’s innovation and industry leadership.
One of the challenges we faced was a consistent brand look and feel across a global market. In addition to a comprehensive brand guide, we defined and built a library of icons and imagery across all solutions and sectors that could be referenced by marketing and sales teams to ensure brand cohesion.
Connect to Content
Add layers or components to infinitely loop on your page.