Industry
Supply Chain
Client
Syren Cloud
Rebranding Strategy & Art Direction for a Data-Driven Evolution
Syren Cloud needed a rebrand to better position itself among top-tier competitors. The company had recently shifted from traditional supply chain logistics management to a more data-driven approach but struggled to communicate this evolution effectively.
Working closely with the copy team and marketing director, I led the strategy, art direction, and design to reshape Syren’s brand identity. The new branding was inspired by systems theory, emphasizing connection, movement, and flow—critical elements in modern supply chain intelligence. Our goal was to reflect Syren Cloud’s transformation into a cutting-edge, elite player in the space.
For the imagery, we really wanted to bring the brand to life by focusing on the global scope and all of the diiferent aspects of life that supply chain optimization touches, both at a micro and macro level; manufacturing floor to boardroom.
For the imagery, we really wanted to bring the brand to life by focusing on the global scope and all of the diiferent aspects of life that supply chain optimization touches, both at a micro and macro level; manufacturing floor to boardroom.
With a refined identity and clear messaging, Syren Cloud is now equipped to stand out in a competitive market, confidently positioning itself as a leader in supply chain intelligence. The rebrand lays the foundation for stronger engagement, clearer differentiation, and future growth.
With a refined identity and clear messaging, Syren Cloud is now equipped to stand out in a competitive market, confidently positioning itself as a leader in supply chain intelligence. The rebrand lays the foundation for stronger engagement, clearer differentiation, and future growth.
Industry
Client
Supply Chain
Syren Cloud
Rebranding Strategy & Art Direction for a Data-Driven Evolution
Repositioning Syren Cloud as an Industry Leader
Syren Cloud needed a rebrand to better position itself among top-tier competitors. The company had recently shifted from traditional supply chain logistics management to a more data-driven approach but struggled to communicate this evolution effectively.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
Working closely with the copy team and marketing director, I led the strategy, art direction, and design to reshape Syren’s brand identity. The new branding was inspired by systems theory, emphasizing connection, movement, and flow—critical elements in modern supply chain intelligence. Our goal was to reflect Syren Cloud’s transformation into a cutting-edge, elite player in the space.
For the imagery, we really wanted to bring the brand to life by focusing on the global scope and all of the diiferent aspects of life that supply chain optimization touches, both at a micro and macro level; manufacturing floor to boardroom.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
With a refined identity and clear messaging, Syren Cloud is now equipped to stand out in a competitive market, confidently positioning itself as a leader in supply chain intelligence. The rebrand lays the foundation for stronger engagement, clearer differentiation, and future growth.
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Industry
Supply Chain
Client
Syren Cloud
Rebranding Strategy & Art Direction for a Data-Driven Evolution
Repositioning Syren Cloud as an Industry Leader
Syren Cloud needed a rebrand to better position itself among top-tier competitors. The company had recently shifted from traditional supply chain logistics management to a more data-driven approach but struggled to communicate this evolution effectively.
Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.
Working closely with the copy team and marketing director, I led the strategy, art direction, and design to reshape Syren’s brand identity. The new branding was inspired by systems theory, emphasizing connection, movement, and flow—critical elements in modern supply chain intelligence. Our goal was to reflect Syren Cloud’s transformation into a cutting-edge, elite player in the space.
For the imagery, we really wanted to bring the brand to life by focusing on the global scope and all of the diiferent aspects of life that supply chain optimization touches, both at a micro and macro level; manufacturing floor to boardroom.
Connect to Content
Add layers or components to infinitely loop on your page.